Social Network - The Next Great Advertising Method?

    Izumi Sagiri

    With therefore much interest in how social networks work, one begins to wonder if you have advertising potential within these social networks?

    I've been watching social network for some time now. The truth is I am a member of various social network web sites including https://www.linkedin.com and http://www.myspace.com/ only...

    There's been a virtual explosion of social networking web sites previously year or two. Even the players like Google, Yahoo and MSN are receiving into it. Discover supplementary info on a related site - Click here: http://markets.financialcontent.com/gafri/news/read/38537804/Mike_Marko_Publishes_a_Post_How_to_Use_LinkedIn_for_Business_Marketing.

    With therefore much curiosity about how social networks work, one begins to wonder if there is marketing potential within these social networks?

    I've been watching social network for a while now. In reality I am an associate of numerous social-networking web sites including http://www.myspace.com/ and https://www.linkedin.com just to name two.

    I joined partly because I wished to see what they were, but more importantly to see on SEM what impact social network might have in the coming years.

    I've been a part of various services for some time and the reach these sites have is amazing.

    For example, from my LinkedIn network of seven people I have an expanded network of over 12,600 people.

    That is amazing - I am merely a click or two away from close to 13,000 others who share my related interests ranging from what I like to watch on TV to work I can provide for them.

    Through my connections and their connections, I am attached to people starting from the American Cancer Society, to Sun Microsystems to the University of Texas to Google. For further information, please check-out: Mike Marko Publishes a Post How to Use LinkedIn for Business Marketing.

    But what advertising possibilities are there for Social-networking?

    Well, let us have a look at MySpace.

    MySpace is one of many top sites on the internet today. I-t racked up 9.4 thousand page-views in August 2005 (greater than Google) and new customers are signing up at a rate of 3.5 million a month.

    MySpace is typical of where todays 18-30 year-old visits manage their electronic life. I-t allows people to publish photographs of themselves and their friends, create a blog, list a common groups, view and share videos, suggest activities to do and lists a couple of people they consider friends. It's on this 'Friends List' where a lot of the possibilities lie.

    All forty million-plus users of MySpace possess a friends site that lists people that person thinks their friend. This really is a set of people that they are interested in hearing from on an everyday basis, in addition to conversing with and about. They can send you messages, discuss your photos, read your blogs, in addition to leave messages that you can then give others once you add somebody as your friend. This is a chance for quick feedback about you.

    The capability to include friends to your page is important for advertising to MySpace users. Based on Courtney Holt, mind of new media and strategic marketing at Interscope Records, 'This technology is growing up with no ever watched programmed media. 'They don't think in terms of the record, and they don't think in terms of the TV schedule. They think with regards to TiVo, P2P, AOL, and needless to say MySpace.

    You can view how this might develop.

    Let's say you produce a MySpace account to fairly share your product or service. You website about it and search for the others which could share your interests.

    After this you invite them to be your friend. Once they become a friend you start your 'soft offer' pitching your solution to them.

    As they grow to appreciate it, they begin blogging and sharing it. Quickly hundreds or even thousand of individuals are referring to you and your product or service.

    Don't think this can work?

    I would like to give you a few examples. There are many bands who have gotten their start MySpace. Be taught further on this partner essay - Click here: Mike Marko Publishes a Post How to Use LinkedIn for Business Marketing. By just hosting a number of their music on the web and blogging about themselves they developed a following. To explore additional info, you are able to check-out: Mike Marko Publishes a Post How to Use LinkedIn for Business Marketing. Soon they had document deals and contracts prearranged.

    Of course to utilize services like MySpace you'll need to have something this target audience needs. If you don't then you probably shouldn't put an excessive amount of effort into MySpace.

    But that will not mean other social media opportunities should be ignored. As I mentioned previously, LinkedIn is more of a professional introduction service. If your products or services fits here then by all means investigate it further.

    And there are others aswell. Ser-vices including Yahoo!s MyWeb, Flickr, http://del.icio.us and more.

    If you have ever wondered what other online opportunities might be out there, con-sider social media. Maybe it's another great online-marketing channel..