Confused About Google's Catalog, Url Dampening, & No. of Links?

I recently received yet another 'please help' email from the lady named Ian who runs an experience company in Tanzania (http://www.betheladventure.co.uk ). Learn more on this related wiki - Click here: site link. Ian was concerned with the effect of a number of problems including indexing and link dampening, and was desperate for help. Regrettably, he'd read some pretty misleading articles previously, so he had a somewhat confused comprehension of the facets at play. Since I imagine he is perhaps not alone in his confusion and concern, I chose to publish the details of our discussion.

Ian's e-mail contains a few issues. I've listed each individually below, followed closely by my reaction.

Q: When I seek out the amount of backlinks to my site using 'link:www.betheladventure.co.uk', I see only 23 results. It seems that only 23 of our backlinks have survived Google's dampening link filter. Is there an occasion delay before they're awarded to a site? '

A: Firstly, I do believe you might have the dampening link filter just a little confused. To explore more, we recommend you have a gaze at: open in a new browser window. In line with the dampening link filter idea, your links are found and acknowledged by Google, you just do not obtain the full benefit from them until certain time period has elapsed. The dampening link filter (if it exists) doesn't end links from appearing in Google's results when you look for them. (The only reason your backlinks mightn't can be found in a Google search is if Google has not yet indexed the pages containing the links.) Also, do not worry too much about such things as the dampening link filter. In the first place, it's not even close to proven / accepted fact. Several well-regarded Search Engine Optimisation authorities don't rely on it at all. Furthermore, even though it does exist, it only affects those companies with the budget to create the large numbers (hundreds or thousands probably) of links reputedly necessary to trigger it. If your quantity of backlinks suddenly increases by 20, that is not a problem.

And secondly, don't feel everything Google tells you. By looking for 'link:www.betheladventure.co.uk', you generally speaking only see a small proportion of real links to your site. The easiest way to search for links will be to search for just the URL 'www.bethaladventure.co.uk', then on-the page that shows next, select 'Find web pages that include the definition of 'www.bethaladventure.co.uk' .' Once you do it this way, you'll see most of the pages that have your URL. Generally, the URL will be an energetic link (or at least it should be, and you should keep these things make it so). If you do this research, you'll note that your website has about 169 links, perhaps not 2-3.

Q: Yet another question is all about indexed pages (using site:www.betheladventure.co.uk). I realize this is a report of pages which have been changed. I'd 3-2, it went down to 28 and it is down to 26 now today. To read more, people can check-out: linklicious alternative. Do they just keep the pages for a month or can there be more towards the pages than I realized?

A: The number of indexed pages is simply the number of pages in your website that Google 'is aware of.' Theoretically, the only real time the age of a page is necessary is if the page is too young*, i.e. Google lions haven't visited it nonetheless, or Google hasn't updated its index. As to the reasons the reported number of indexed pages is reducing, I imagine it's only a temporary move. The amount of results in Google's searches differs more or less constantly. This unique Note : The Thumb Guide encyclopedia has some ideal suggestions for when to deal with it.

*Actually, formally speaking, it has been suggested that Google is not capable of indexing all 11.5 billion pages currently believed to be on the web (and the 10 million more that are added every single day), and that as it indexes new pages, old pages are forced from the index. (This is a very rough description of the theory - if it is happening at all, it is likely to be a lot more difficult than this.) If this is happening, it may explain why the number of indexed pages is reducing. A good way to handle it is to maintain top quality content, to keep generating backlinks, to keep increasing it, and to generate a Google sitemap, while I think it's a long-shot. To find out more about sitemaps, go-to http://www.google.com/webmasters/sitemaps/login. To obtain a free - and very helpful - tool for making a sitemap, head to http://johannesmueller.com/gs/.

I know there is a great deal of confusion surrounding these issues, so I hope you've found this exchange valuable.

Happy indexing!.