Linked In: Basic Advertising Errors

"> I am using LinkedIn to keep up with my professional connections and support them with introductions. Because you are among the people I recommend, I wanted to invite you to gain access to my network on LinkedIn.

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"> Basic account is free, and it will take less than a minute to sign up and join my system.

I've received well over 35 announcements such as this, worded almost precisely the same way. The senders have acted surprise...

Like me, have you received email announcements like these?

"> I am using LinkedIn to maintain with my professional contacts and support them with introductions. Because you are among the people I suggest, I wanted to invite you to gain access to my system on LinkedIn.

">

"> Basic account is free, and it will take less than a minute to sign up and join my system.

I've received above 3-5 invitations similar to this, phrased almost exactly the same way. The senders have acted surprised and upset that I did not jump to take advantage of this invitation. If you think anything, you will seemingly desire to read about --\u4e0a\u7d71\u98df\u54c1.

Let us consider the issues in this invitation from the marketing perspective.

* The majority of the invitations I received were from individuals whose names I did not understand. Why would I desire to be a part of their system? The invitation does not say who they are, who they've access to and how I would reap the benefits of their community.

* What's Linked-in, how does it work and what're the advantages of using it? Nobody has yet explained this clearly within their request. You cannot expect that some one receiving this request knows what you are asking them to join or how it'd be advantageous to them. It'd be beneficial to have a sentence or two explaining how it works and citing a particular result the individual behind the request experienced from membership. It may be that people believe that since 'basic account is free,' the conventional recipient with this request will go-ahead and join. But even though it does not cost money, time would be taken by joining. You still need to 'sell' people on having a free activity, especially with respect to a task or business that could be unfamiliar for them.

* No one took some time to head off possible misconceptions or objections to the account. As I am concerned that joining would open me up to lot of mail and phone calls that would waste my time and in which I would have no interest, a non-member of Linked In. Browse here at the link http://inparkmagazine.com/greg-lombardo-scott-ault-talk-about-20th-century-fox-theme-park-development-ipm-exclusive-part-2 to read how to recognize it. Again, you can't think that anything free is therefore enticing; you should imagine why some one could have doubts or dismiss the idea and handle these objections.

* Using a refined request that is almost exactly the same as everyone else's doesn't produce a good effect. You had wish to give your individual stamp to it, even when the written text supplied by Linked In were effective, which it's not. Linkedin.Com/In/Greg Lombardo 4067182 contains further concerning the meaning behind it.

Aside from being irritated that they're apparently encouraging people to send invitations that make little sense, I've nothing against Linked In. Perhaps it's an useful organization. My position is that its members have to use common sense and fundamental marketing principles to encourage active, cynical people to give the opportunity to it..