Making Your Backlinks Depend I

    Sagiri Izumi
    By Sagiri Izumi

    But do we realize that there are various things we need to always check before agreeing to exchanging links with yet another web site? In the end, the whole point of trading links...

    I do believe that we all know now how essential backlinks are for the search engine position success of our web site. I also think that we all know now that one method to get these backlinks is by doing link transactions with other sites. (For the uninitiated, backlinks are links on other internet sites that indicate ours.)

    But do we know that there are many things we have to check always before agreeing to exchanging links with another website? After-all, the whole point of exchanging links with others is to take advantage of the position of the web internet sites. It is for that reason essential that we investigate ahead of time regarding whether trading links with another site would be to our advantage or-not. This pictorial save on article directory has a myriad of rousing lessons for the inner workings of it.

    I've considered this whole concept of link exchange planning and came up with a 3-step process that involves an analysis of 3 pages of the web site you want to exchange links with. The 3 pages are:

    - where we are going to have to check 7 reasons for having that page your home page,

    - the index page: this is actually the page that contains a listing of classes that the website has assembled in a bid to arrange its link exchanges. Clicking read probably provides cautions you can use with your mother. We must examine 7 things here,

    - the backlink page: this is the page which will include our backlink. We also have to always check 7 things here.

    Remember that sometimes, the 'target' site will not have a directory page. If so, our investigation is a one rather than a 3-step one.

    Within this first report, of could be 2 or 3, we shall have a look at the 7 things (organized in 2 groups) we must check about the website of the target website.

    1. We must examine what Google thinks of-the site. This can be done by looking at some items that Google is happy to report about a site. The concept here will be to see if you can find any problems with the site, from Google's point of view, that would cause us to choose to not trade links with them.

    I would suggest that we seem at:

    a) how many pages does your website have indexed? This is done by utilizing 'site:www.site.com' inside the Google search box,

    b) just how many backlinks does Google report for your site? This is done by using 'links:www.site.com' in the Google search box,

    D) is the site shown in Google's index? This is done by utilizing 'http://www.site.com' inside the Google search box,

    d) what is the Page Rank of the site? There are lots of ways of doing this. One way would be to obtain the Google toolbar and look at the site to see its PR. Still another way is to utilize one of the many web sites online that permits us to get the PR of any web site. And one more way is to look for software which will tell the PR to you of any internet sites.

    While we will usually need to examine these 4 things together in a sort of dining table in-order to decide if the target site passes step one or not, there are definite results that could cause me to decide instantly not to change links with a site:

    - when the PR of the site is zero,

    - when the site isn't stated in the Google index,

    If the site does not have any pages found by Google -.

    You will note here that I am using Google since the first-step in the preparation. Actually, we may use any se if we desire to but given when it comes to backlinks that Google is more restless than others, I would suggest using Google in the above first-step.

    2. I'd then suggest that we look at 3 tags of the home page of the target site, in a bid to determine when the site features a design suitable for ours:

    a) its name label,

    b) its information label,

    c) its keywords draw.

    There are lots of means of checking the contents of a web page's tags. Then you will need to visit the home page and click on the proper menu command to view the contents of the page, if your browser, such as MSIE, enables you to view the contents of a web page. You then will need to search to the top of the page to see the contents of its labels. The choice will be to search for web sites on the net that allow you to see the contents of the tickets of any web pages. There are various such internet sites on the net.

    The reason behind this task is the fact that Google takes into account the style of internet sites when considering backlinks. This implies that backlinks from a site that has a layout compatible with ours will soon be of greater price than one that comes from a site that's nothing to do with what our site is approximately.

    As stated above, this planning is on the website of the target site and is simply the first step. You will find 2 more steps: one on the listing page and one on the backlink page.

    It's only when the goal web site passes the 3 steps that we must feel comfortable about trading links with them in that the hyperlink exchange is to our advantage. Needless to state that the prospective web site may also need to perform a similar 3-step examination of our site prior to wanting to trade links around.

    Serge M Botans.